I started my career working on my dream brands, Ferrari, Guinness, MLB, and Perrier. I also helped launch one of the biggest telecom mergers in history when GTE and Bell Atlantic became Verizon. Working on Verizon I got to hang with James Earl Jones (Darth friggin’ Vader!) and Maurice Sendak (Where the Wild Things Are!!!). My 8-year-old self would have freaked out!

 

I then moved into DTC /HCP pharmaceutical advertising and worked on the biggest names in the industry, Lipitor, Celebrex, Viagra, Avodart, Zantac and the prestigious Ad Council. Picking up Effie and DTC Perspective awards along the way.

 

At Grey I developed the Effie finalist campaign for Cialis. While managing the brand we overtook Viagra to become the category leader with record growth and over $2 billion in sales. I led the launch of the emotional, brand-differentiating global campaign for the psoriasis/psoriatic arthritis bio-med Taltz. Since launch Taltz has grown into a $1 billion brand for Lilly. Before leaving Grey I’ve helped develop the category disruptive launch campaign for Olumiant’s latest indication for AtD (eczema).

​

Most recently I joined FCB HEALTH and oversee HCP/DTC oncology launch brands.